The Battle For Public Opinion

 The key factors that mainly contribute to the battle online when it comes to public opinion are audience target, fast global reach, emotional engagement, and influence which have implications for our social, political, and interpersonal relationships. When we connect online we tend to be exposed to audience-targeted sites that are meant to cause some type of reaction whether it be good or bad making use of emotional engagement to it and with the fast reach the internet gives us we can share our thoughts with others in a matter of minutes. We are especially sensitive when it comes to things that have been shared by others that we are influenced by like famous actors, doctors, news reporters, etc who we turn to for information. Two big companies Always and Gillette created campaigns to help address some of the inequality and social issues that are being seen today. Always create the #LikeAGirl campaign whose main target is girls between the ages of 13-34 who experience social issues while going through puberty such as lower confidence and self-esteem so by creating the campaign Always wanted to empower girls. Always uses emotional engagement tactics to relate to its targeted audience with wording that moves women to do everything with the uniqueness of a girl as shown in the video:

 Gillette also did a campaign for men named #TheBestMen that focused on creating male role models for the next generation since they are the men of tomorrow by role modeling with values that will improve society they will change society. They want to make a difference in the men of tomorrow and create great role models that will lead the next generation of men into a society where they are making the world a safer place and showing care for themselves and others. 

Individuals and organizations need to remain ethical when they participate in the online battle of the public view because they play a large role in what society looks like today and tomorrow. They should consider who the viewers are, what their goal is, how it may affect people, and whether it is doing good and not bad. The viewers are those that are going to be most affected by what is posted in the online battle so it is important to make sure that even when they are trying to reach the public it should be done truthfully with easy access to supporting information, they should also check that what they are fighting for is actually going to do more good than bad. 

References:

Always. “Always #LikeAGirl: Turning an Insult into a Confidence Movement SITUATION ANALYSIS.” https://instituteforpr.org/wp-content/uploads/Always-LikeAGirl-Turning-an-Insult-into-a-Confidence-Movement.pdf. Accessed 13 Feb.2024

Always.“Our Epic Battle #LikeAGirl.” Always, 2014, www.always.com/en-us/about-us/our-epic-battle-like-a-girl. Accessed 13 Feb. 2024.

Gillette. “The Best a Man Can Get | Gillette®.” Gillette, 2019, gillette.com/en-us/about/the-best-men-can-be. Accessed 13 Feb. 2024.