Visual Communication Online
Social semiotics can be described as the meaning that something brings, this can be through the making of a meaning or by the meaning that is being implied through it. Since social semiotics is something that can change depending on the social setting and culture it does not have any hard set restrictions as mentioned by Theo Van Leeuwen in Introducing Social Semiotics "Semiotic resources are not restricted to speech and writing and picture making. Almost everything we do or make can be done or made in different ways and therefore allows, at least in principle, the articulation of different social and cultural meanings" (Van Leeuwen 4-7). The discovery of social semiotics can be credited to Halliday, he pushed forward the idea that language grammar should not be just a strict way of writing but rather a form used to make meanings (Van Leeuwen 4-7). Social semiotics is very important for a few major reasons such as the meanings that it can place on something, its potential c...
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